Lessons and quotes from Pattern Breakers by Mike Maples:
“Profound insights, driven by significant inflections with the potential to shape the future, are the initial seeds of greatness.”
“An insight is a non-obvious truth about how to harness one or more inflections to change human capacities or behaviors in a radical way.”
Inflections: an inflection is an event that creates the potential for radical change and how people think feel and act.
Inflection stress testDoes your product unlock a new ability for people that was previously unimaginable?
Which group of people is empowered by this new capability, and why will they crave it?
In what scenarios does this change radically improve lives, and when might it have a limited impact?
The initial product idea might be flawed, it is just an attempt at turning the inflection and insight into a product. The underlying insight leads to iteration, fueled by feedback from early adopters.
Non Consensus and Right Insight:
Breakthrough ideas come from living in the future: To live in the future you have to be curious and dabbling on the bleeding edge.
To go against consensus you have to be comfortable in being disagreeable, embrace unconventional thinking, feeling, and acting. These are the people who crave a more aesthetically pleasing future and are driven to initiate the change that will bring it about.
Superbuilders: Startups that created breakthroughs had a superbuilder on their team: “A superbuilder is someone endowed with not just technical prowess but also insatiable curiosity, unwavering tenacity, and a staunch belief in their capability to surmount any technical hurdle. Such individuals, I’ve observed, are often a linchpin in start-ups that achieve outsized success.” -M2JR
“If you have a startup idea that excites you if it's tempting to go straight to developing a minimum viable product but if you do so without first stress testing whether your idea and body powerful inflections and compelling inside about the future you use a chance of breakout success even if you execute perfectly.”
More about the book here: https://www.patternbreakers.com/
Lessons:
Learn how to differentiate between developers and super builders.
Work with deeply curious people.
Do not pivot away from the inflection and insight.
Trust your gut.
Never outsource your thinking to the crowd.
Avoid incremental thinking.